The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business
The Ultimate Boutique Handbook: How to Start, Operate
You want to open a fashion truck? Here's how! You want open a boutique? This is the book for you! And most importantly, are you trying to decide between a fashion truck and a boutique? Read this book and get all the information you need to make the right decision for you. Written by the award winning owner of The Fashion Truck, Emily Benson, The Ultimate Boutique Handbook is a comprehensive, easy to follow guide of how to open a boutique of your own. Ms. Benson's 12+ years of experience in the retail world will be passed on to you through stories and advice on how to deal with the ups and downs in the start up and operation of your boutique. This is the only book in the world that will give you the full details on how to open a mobile retail shop, from build out to scheduling. After reading this guide, you'll have the knowledge and the confidence to build the store of your dreams! The Ultimate Boutique Handbook includes: - How to define your target market - How to select a location that works for your boutique - What to consider in deciding between a brick and mortar store or mobile boutique - What and where to purchase products for your boutique - How to make the most money on the products you sell - Budgets for startup and ongoing costs - How to set your business up with ins...
- ASIN: 0692951768
Retail Business Kit For Dummies
Retail Business Kit For
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in...
- ASIN: 0470293306
The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure
The Retail Doctor's Guide to Growing Your Business:
It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
- ASIN: 0470587172
Reengineering Retail: The Future of Selling in a Post-Digital World
Reengineering Retail: The Future of Selling in a
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold br...
- ASIN: B06X6L2PPL
The Everything Guide to Starting and Running a Retail Store: All You Need to get Started and Succeed in Your Own Retail Adventure
The Everything Guide to Starting and Running a
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to: Spot and capitalize on small retailer trendsConduct your own market analysisResearch and select the most appropriate retailing software Run your business day to dayAttract customers with effective advertisingMake the leap to online sellingThis helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers-and you-will enjoy for many years to come!
- Brand: Everything
- ASIN: 1598697838
- UPC: 045079907836
Mathematics for Retail Buying
Mathematics for Retail
Mathematics for Retail Buying, 8th Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions. Coverage begins with the skeletal profit and loss statement, and moves through retail pricing and repricing of merchandise, markups, markdowns, the retail method of inventory, six-month, and assortment planning. This extensively updated edition introduces a new co-author and a practical approach that incorporates actual retail scenarios and concepts that are relevant to the fashion industry today. The book has been reorganized into six chapters, each covering a mathematical factor that affects the gross margin and profitability key to the success of any merchandise buyer or planner. The new edition also integrates current retail business metrics and an increased focus on the six-month planning process, including a new assortment planning section with examples. New to This Edition:- Reorganized Chapters 1 and 6 reflect the order of prior editions and open the textbook with the discussion of merchandising for profit and profit and loss concepts - Chapter 5, Six-Month Planning and Components, expanded to include more coverage of assortment planning with a new "Formulating a Six-Mo...
- ASIN: 150131565X
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
The 1-Page Marketing Plan: Get New Customers, Make
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how to make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A si...
- Brand: Successwise
- ASIN: B01B35M3SM
Retail 101: The Guide to Managing and Marketing Your Retail Business
Retail 101: The Guide to Managing and Marketing
YOU CAN COMPETE WITH THE BIG-BOX STORES!Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way."The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail"While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer"If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
- ASIN: B00KNGPPKQ
Start Your Own Retail Business and More: Brick-and-Mortar Stores • Online • Mail Order • Kiosks (StartUp Series)
Start Your Own Retail Business and More: Brick-and-Mortar
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESSAt more than a trillion dollars, retail is one of the fastest-growingand fastest-changingsegments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling.Whether you’re interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.
- ASIN: 1599185660
Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today
Retail The Second-Oldest Profession: 7 Timeless Principles to
Flora Delaney, retail expert and consultant helps retailers across the globe improve their business. And she says retail success comes from just 7 Timeless Principles.Each chapter dives into real-world examples of how stores capture our wallets and create lasting habits with their shoppers. Over 70 topics within the book include a "WIN Today" section that gives store owners, managers and employees specific things they can do re-focus on what really matters. If you are struggling … If you feel as if you and your team are working hard but you are not getting the results you want, you will find specific things you can do today to WIN in retail.WIN Today elements act like a retail coach urging you to take steps to improve your retail business. Like Good to Great and The One Minute Manager, store leaders across every channel are sure to turn to this essential book again and again to answer questions and solve problems. Flora's optimism, easy-to-understand approach and humor energizes senior managers, business owners and casual staff members to make changes to improve their store."It is what has been needed in the retail world: A real world guide based on real experience!"This book helps every retailer and small business owner focus on what really matters.This book is for you if you:...
- ASIN: 0578442582